Question 2
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Monday, 5 March 2012
Thursday, 16 February 2012
Evaluation Feedback - Tiegan
Soem good points Tiegan but just needs more detail in some questions and obviously lots of images/stills etc...
Question 1: Good - just needs to be put into a video now.
Question 2: Good on definitions of branding.
Keep focused on how this brand image (quirky, fun and young) is pushed through the 3 products ( focus on your own print products mainly)
E.g. use of mise en scene, editing, colour, lighting, cinematography, fonts etc.. connotations and how used to push her image.
Question 3: Remember to comment on your intitial audience research - what did yoru learn and how did you put this into practise in your final music video?
Include charts and graphs for both bits of research
Use the final feedback to sum up how effective you feel the final 3 products are - real? authentic? professional?
Question 4: Good detail on how you actually used the technology and good use of images.
Remember to evaluate the technology - good/bad things about it - problems that may have been created by it ( how did you get round these?) Did it allow for creativity? Hard or easy to use? Did your skills develop over time?
See the examples on the Advanced Portfolio blog to see the level to aim for.
Miss McNulty
Question 1: Good - just needs to be put into a video now.
Question 2: Good on definitions of branding.
Keep focused on how this brand image (quirky, fun and young) is pushed through the 3 products ( focus on your own print products mainly)
E.g. use of mise en scene, editing, colour, lighting, cinematography, fonts etc.. connotations and how used to push her image.
Question 3: Remember to comment on your intitial audience research - what did yoru learn and how did you put this into practise in your final music video?
Include charts and graphs for both bits of research
Use the final feedback to sum up how effective you feel the final 3 products are - real? authentic? professional?
Question 4: Good detail on how you actually used the technology and good use of images.
Remember to evaluate the technology - good/bad things about it - problems that may have been created by it ( how did you get round these?) Did it allow for creativity? Hard or easy to use? Did your skills develop over time?
See the examples on the Advanced Portfolio blog to see the level to aim for.
Miss McNulty
Evaluation Feedback - Zaynab
A great start Zaynab!
Question 1: Good use of stills and good analysis
Question 2: Good on definitions of branding and use of images
Keep focused on how you are pushing this brand image (quirky, young and fun) through the 3 products ( music video and 2 ancillary/print products.)
A little more detailed analysis on the print products needed - look at the use of colour, mise-en-scene, images and fonts - connotations? Links to brand image? Focus particularly on your own and link them to the video.
Question 3: Very good - use the final audience feedback to sum up how effective you feel the final 3 products are - real? professional? What the audience expect or something more?
Question 4: Good detail on how you actually used the technology - remember to evaluate the technologies - good/bad things? Caused problems or were good for creativity? Easy or hard to use? Did your skills develop over time - did you feel more confident with them as time went one?
Well done!
Miss McNulty
Question 1: Good use of stills and good analysis
Question 2: Good on definitions of branding and use of images
Keep focused on how you are pushing this brand image (quirky, young and fun) through the 3 products ( music video and 2 ancillary/print products.)
A little more detailed analysis on the print products needed - look at the use of colour, mise-en-scene, images and fonts - connotations? Links to brand image? Focus particularly on your own and link them to the video.
Question 3: Very good - use the final audience feedback to sum up how effective you feel the final 3 products are - real? professional? What the audience expect or something more?
Question 4: Good detail on how you actually used the technology - remember to evaluate the technologies - good/bad things? Caused problems or were good for creativity? Easy or hard to use? Did your skills develop over time - did you feel more confident with them as time went one?
Well done!
Miss McNulty
Sunday, 5 February 2012
Teigan's Evaluation; Question 3; audience feedback.
Question 3: What have you learnt from your audience feedback?
From our audience feedback, we learned whether or not our media product and overall branding was successful or not.
Initially, using demographic profiling, we decided our target audience was a large one, a Female, 12-15+, with no race or no socio-economic status playing a part. The target is for the audience to identify with the brand identity/artist we created through the overall image. Also, using psychographic profiling, we determined that under Young and Rubicam's Cross Cultural Consumer Characteristics (CCCC) out audience would fall into the 'individuals', the fifth category that emerged.
These people value quirkiness (brand image), individualism and diversity and are generally interested in music that emphasizes lyrical meaning.
To start we used an initial questionnaire to get a rough idea of what we need in a video to appeal to an audience and to find out who are our our ideal audience.
To appeal to this audience, across the portfolio we used recent music for inspiration for both our song choice, video concept ideas and ancillary tasks.
Our initial project research, the questionnaire and work on audience profiling, helped us decide an initial target audience, of that of which watch music videos, and specified it to fill more of an indie-rock niche. We decided on Indie rock, as the most listened too genres from the initial questionnaire we gave out, replied most as pop, rock, and indie. So with wanting to do something different and quirky, we thought the middle ranged genre would be best! We also chose this because of our personal preference too, as out group on a whole was not so much interested in working on a RnB Hip-hop video.
From this result, we saw that the vocalist and the special effects were key in a video, and we decided that these features were most important in our genre, as dancers and costume changes are found more in pop/rnb and not Indie music videos.
Through the same initial questionnaire we found that complimentary visuals to lyrics/song were liked and a combination of a story line and studio shots too. We followed this as this result shows a story is liked to be followed, with performance, and a story almost ALWAYS is complimentary to the lyrics of a song, so this is what we worked on with the Jess vs. Jesster story.
In the final audience feedback, I was really happy with the feedback we gained, it made me feel that all the effort I put into the work paid off, so I was proud of myself. To aquire this, we made a questionnaire, and sat the class down to watch our video and comment on it by answering the questions. We recorded the response and uploaded that to our blog.
(add graphs, video). My favorite response was one saying 'I wish it was longer' though, its obviously my favorite for a reason of flattery. We found out that out actor in the video could be one more confident, and that is understandable but going back and thinking about it, we could have got her to be a bit more enthusiastic, but nevertheless, if that was the only thing commented on that was wrong, then I am happy!
The most liked thing about our video, which I am thankful for, is the use of editing and Chroma keying, which I worked especially hard on. Also, the background layers and comic frames hag a great response also. The plot also seemed to get likes, as one comment was that they liked when the 'bad guy' got beat.
Overall, from the final feedback, the audience questionnaires and feedback, I feel that we created a slightly professional product using good effects and enough planning to make it work for what was at our ability to use. It seems not as authentic for an Indie genre, but we were aiming to go for a more 'out of the box' approach, so the realism/authenticity could be averted. I do feel that it was like a real video, as it achieved its goal of people wanting to see more of the footage and wanting to see a longer video, and, looking back, if I had more time, I would have made this so and maybe tweaked everything to make it go smoother and overall more real/professional.
Initially, using demographic profiling, we decided our target audience was a large one, a Female, 12-15+, with no race or no socio-economic status playing a part. The target is for the audience to identify with the brand identity/artist we created through the overall image. Also, using psychographic profiling, we determined that under Young and Rubicam's Cross Cultural Consumer Characteristics (CCCC) out audience would fall into the 'individuals', the fifth category that emerged.
These people value quirkiness (brand image), individualism and diversity and are generally interested in music that emphasizes lyrical meaning.
To start we used an initial questionnaire to get a rough idea of what we need in a video to appeal to an audience and to find out who are our our ideal audience.
To appeal to this audience, across the portfolio we used recent music for inspiration for both our song choice, video concept ideas and ancillary tasks.
Our initial project research, the questionnaire and work on audience profiling, helped us decide an initial target audience, of that of which watch music videos, and specified it to fill more of an indie-rock niche. We decided on Indie rock, as the most listened too genres from the initial questionnaire we gave out, replied most as pop, rock, and indie. So with wanting to do something different and quirky, we thought the middle ranged genre would be best! We also chose this because of our personal preference too, as out group on a whole was not so much interested in working on a RnB Hip-hop video.
Through the same initial questionnaire we found that complimentary visuals to lyrics/song were liked and a combination of a story line and studio shots too. We followed this as this result shows a story is liked to be followed, with performance, and a story almost ALWAYS is complimentary to the lyrics of a song, so this is what we worked on with the Jess vs. Jesster story.
In the final audience feedback, I was really happy with the feedback we gained, it made me feel that all the effort I put into the work paid off, so I was proud of myself. To aquire this, we made a questionnaire, and sat the class down to watch our video and comment on it by answering the questions. We recorded the response and uploaded that to our blog.
(add graphs, video). My favorite response was one saying 'I wish it was longer' though, its obviously my favorite for a reason of flattery. We found out that out actor in the video could be one more confident, and that is understandable but going back and thinking about it, we could have got her to be a bit more enthusiastic, but nevertheless, if that was the only thing commented on that was wrong, then I am happy!
The most liked thing about our video, which I am thankful for, is the use of editing and Chroma keying, which I worked especially hard on. Also, the background layers and comic frames hag a great response also. The plot also seemed to get likes, as one comment was that they liked when the 'bad guy' got beat.
Overall, from the final feedback, the audience questionnaires and feedback, I feel that we created a slightly professional product using good effects and enough planning to make it work for what was at our ability to use. It seems not as authentic for an Indie genre, but we were aiming to go for a more 'out of the box' approach, so the realism/authenticity could be averted. I do feel that it was like a real video, as it achieved its goal of people wanting to see more of the footage and wanting to see a longer video, and, looking back, if I had more time, I would have made this so and maybe tweaked everything to make it go smoother and overall more real/professional.
Teigan's Evaluation; Question 2
Question 2: How effective is the combination of your main products and ancillary tasks?
-What is a brand?
-What is your brand image?
-How have you constructed a sense of brand identity using media language - first, in the video,
then how have you continued this across the ancillary tasks?
-What is a brand?
-What is your brand image?
-How have you constructed a sense of brand identity using media language - first, in the video,
then how have you continued this across the ancillary tasks?
Branding, as defined by Niomi Klein is the turn about product from mass production, and people looking for direction in the form of product personalities to give consumers a bias in their purchases. A brand image gives a personality and identity to a product, which is appealing to consumers who want to buy the products. A well known brand for an example, is Nike.
Nike is an overall brand name, where many many products fall under it, though a same theme of sporty goods come from it.
In relation to the music industry, a band image can be make or break. A brand image is what can initially draw a consumer to the 'product', be it the band themselves or songs by the artist. In the music industry it is common for the brands image to reflect the sound of the artist or band. This can allow a 'brand essence' to be formed, which allows the consumer to label what the band is about and sum them up in a few words.
The brand image of our artist, Jess vs. The World, is a Quirky, Fun, young image, for a singer, with no band in the indie pop/rock genre portrayed to a mostly female audience.
The brand image can be compared to the singer, Bats For Lashes, as she is from the same genre and has the same artist set up as the one we created.
In our video, we constructed the brand image through the mise en scene, Jess' costumes throughout to start off. Her natural look the one we see at the start, matches the brand image as she pulls off a very fun, causal school look. Her super costume, is very 'spunky' and shows her fighting spirit with its play on her causal costume, with the added accessories (glasses, belt, cape). The Villain's costume helps enhance this, by looking more evil, to contrast her good look (blood stained strait jacket).
All amplify the brand image.
The brand Identity in the video is also shown and produced in the scenes where jess is performing/lip singing the song, and the editing work done there, lots of colours have been used, filtered over the footage, making it more interesting and fun once more, conforming to the audience as well as the desired brand image, and making her seem hypo-realistic and making her colours 'pop' in the 3D scenes especially. Another way we built up the brand image is through all the intertextuality we used, referencing all different types of pop-culture/game-culture and comic books through the video, mainly being superheroes and Scott Pilgrim, all identifiable with teenagers and a younger AND older audience, showing the main character in the video to appear spunky and youthful, the brand image, again.The video could work as a reality escape; which is always interesting, ridding the 'norms' of daily life, by showing this secondary world through a comic book perspective of two faced crime where good always prevails, It also hints towards a childhood interest to comic-books, to gain the same feeling of victory.
We created a mood board of pop culture related things to try and conform to and be inspired by.
Through the ancillary tasks, we could push the brand image further! Adding more comics, space and more interesting things. We could focus as much as possible onto one image, for example the front cover of the album. It looks fun, it looks colourful, it looks appealing and quirky. This is portrayed by the fact the Jess you see is a cartoon and the background is entirely illustrated, there is no photography used in this cover making it seem on another dimension, another universe even, if we take the space into account. The cartoon Jessica also emphasizes this and, as its something not commonly seen in an indie genre, being heavily video-game based, it sticks out to the consumers and overall is intertextualised to other products they like, such as games and comics and even indie fashion (brought with the space aspect) will build an association with enjoyment and emphasize quirky fun.
In the final ancillary task I focused on, Jess, is on a magazine advertisement. She is in space, within a comic, which seems bizarre, but all the colours work well by contrasting each other and making each stand out and pop. I tried to add several dimensions to this work, with real Jess and cartoon Jess, this seems fun, showing two personas, both equally as interesting, but one is more subdued (real Jess) hinting that the cartoon is more real and that the cartoon is more fun. This is all within a comic frame, which is a fun play on the page of which the advertisement would go, kind of showing its a separate entity entirely and should be considered that way. It also hints as an escape, which is interesting to the audience.
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