Teigan's Evaluation; Question 3; audience feedback.

Question 3: What have you learnt from your audience feedback?

From our audience feedback, we learned whether or not our media product and overall branding was successful or not. 
Initially, using demographic profiling, we decided our target audience was a large one, a Female, 12-15+, with no race or no socio-economic status playing a part.  The target is for the audience to identify with the brand identity/artist we created through the overall image. Also, using psychographic profiling, we determined that under Young and Rubicam's Cross Cultural Consumer Characteristics (CCCC) out audience would fall into the 'individuals', the fifth category that emerged. 
These people value quirkiness (brand image), individualism and diversity and are generally interested in music that emphasizes lyrical meaning.  
To start we used an initial questionnaire to get a rough idea of what we need in a video to appeal to an audience and to find out who are our our ideal audience. 
To appeal to this audience, across the portfolio we used recent music for inspiration for both our song choice, video concept ideas and ancillary tasks.

 Our initial project research, the questionnaire and work on audience profiling, helped us decide an initial target audience, of that of which watch music videos, and specified it to fill more of an indie-rock niche. We decided on Indie rock, as the most listened too genres from the initial questionnaire we gave out, replied most as pop, rock, and indie. So with wanting to do something different and quirky, we thought the middle ranged genre would be best! We also chose this because of our personal preference too, as out group on a whole was not so much interested in working on a RnB Hip-hop video.

From this result, we saw that the vocalist and the special effects were key in a video, and we decided that these features were most important in our genre, as dancers and costume changes are found more in pop/rnb and not Indie music videos. 

Through the same initial questionnaire we found that complimentary visuals to lyrics/song were liked and a combination of a story line and studio shots too. We followed this as this result shows a story is liked to be followed, with performance, and a story almost ALWAYS is complimentary to the lyrics of a song, so this is what we worked on with the Jess vs. Jesster story. 

In the final audience feedback, I was really happy with the feedback we gained, it made me feel that all the effort I put into the work paid off, so I was proud of myself. To aquire this, we made a questionnaire, and sat the class down to watch our video and comment on it by answering the questions. We recorded the response and uploaded that to our blog. 
(add graphs, video). My favorite response was one saying 'I wish it was longer' though, its obviously my favorite for a reason of flattery. We found out that out actor in the video could be one more confident, and that is understandable but going back and thinking about it, we could have got her to be a bit more enthusiastic, but nevertheless, if that was the only thing commented on that was wrong, then I am happy!
The most liked thing about our video, which I am thankful for, is the use of editing and Chroma keying, which I worked especially hard on. Also, the background layers and comic frames hag a great response also. The plot also seemed to get likes, as one comment was that they liked when the 'bad guy' got beat.


Overall, from the final feedback, the audience questionnaires and feedback, I feel that we created a slightly professional product using good effects and enough planning to make it work for what was at our ability to use. It seems not as authentic for an Indie genre, but we were aiming to go for a more 'out of the box' approach, so the realism/authenticity could be averted. I do feel that it was like a real video, as it achieved its goal of people wanting to see more of the footage and wanting to see a longer video, and, looking back, if I had more time, I would have made this so and maybe tweaked everything to make it go smoother and overall more real/professional.