Thursday, 19 January 2012

Evaluation: Questionnaire Graphs

In my attempts to graph the answers to parts of our audience feedback questionnaire, I came to a realisation; most of our questions were far too open for answers to be reliably quantified. Those few that did allow for closed answers were incredibly skewed in the responses received, and while this indicates a positive reception overall, it made graphing these answers rather awkward.

Nonetheless, I have prepared graphs of general responses to questions 1, 2 and 6:






As can be seen, the reception of our video in the audience feedback session was overall very positive, but the few people who answered "no" to these questions raised somewhat interesting points. For example, the group who answered "no" to Question 1 commented:

"The song was very energetic, but the actor in it didn't seem very into it."

Question 2 is perhaps the most interesting, with the largest disparity in responses. It could be argued that more answers of "no" would have indicated a more positive response in the context of this specific question; after all, our aim was to disregard convention and do something different, and we devised our artist's whole brand image to this end. Could we have done more to achieve this objective? Evidently so, according to these answers.

- Ross

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