Just a few suggestions below on how you can improve your grades...
Research:
It is very important that you clearly outline who your target audience is using demographics and psychographic profiling (Young and Rubicam and Maslow particularly) Link this to your ideas for your video and artist - how will it appeal to this audience? Without this post you could fail the project!
Planning:
Rough cuts of your video as you go along will get you extra marks
VERY IMPORTANT to blog weekly on your progress too!
Miss McNulty
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