It has 3 variations of the same design. One, a young boy, next a middle aged woman and finally, an older woman. Each has the design of the person with white paint on their hair and he edges of their face. The paint on them seems to give the effect of being broken and cracked, showing fragility. This could link back to the lyrics of 'PLEDGE', as its a song about heartbreak and regret, the cracks in the skin could be looked at broken emotion, it also has a rough texture emphasizing this fact. . There is no writing on the cover, it draws all the focus onto the face of the the character.
The back cover, still has no focus on the words, as they are pushed into the bottom corner of the image, in small black font, where not much attention is drawn to it, so you would only really pay attention to it if you needed to see it. The back cover also has a continuation of the front image (each matching the person used on the front) covering his/her face. This, I believe is a bold statement, to hide from feelings and reality. Intertextuality is present as there is a link between the entire brand image of the single; the PV, the band's look and the album art.
-Teigan Kiss
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