Taylor Swift - You Belong With Me
Taylor Swift's video, 'You Belong With Me', is an example of a conventional music video, which follows the conventions of a typical music video genre.
It is an example of a typical country music video, and is a chronological clear-cut narrative. It is shot in locations such as school, and teenagers' bedrooms, which were maybe perhaps recreated in a studio or somewhere not too expensive an easily accessible, as shooting in actual locations could be expensive.
The lighting is bright and, there are many close-ups of the two female and male leads, ensuring that they are the focus of the video, and also there are long shots and extreme long shots of the school etc, which fits in with the 'teenager/school' theme.
The clothes the main singer wears is typical of a teenage singer playing a part, and refers to stereotyping in high schools. It fits in with the brand image of Taylor Swift as a somewhat relatively 'normal' girl is innocent and sweet, hence the bright lighting and light colours used.
The lyrics match the song, as it is about teenagers and high school, which is what the story in the music video is about. The music video is mostly story-based, with the singer singing the lyrics during the narrative. There are many extras in the music video to reinforce the scene of the music video as a high school setting.
Therefore, Taylor Swift follows the conventions of a typical narrative music video pertaining to her brand image and songs, and so fans of Taylor Swift and the genre would watch the video as it is familiar and easy enough to follow.
[By Zaynab]
No comments:
Post a Comment