'Branding came about as a product of mass production. There was so much of a choice people needed image based differences to define brands, to give them personality. It Makes people want to buy one more than another.'
- Niomi Klein
Branding is all about creating a certain image that people link to particular products, and often a brand often references more than one product.
A brand image gives a personality and identity to a product, which is appealing to consumers who want to buy the products.
In relation to the music industry, a band image can be make or break. A brand image is what can initially draw a consumer to the 'product', be it the band themselves or songs by the artist. In the music industry it is common for the brands image to reflect the sound of the artist or band. This can allow a 'brand essence' to be formed, which allows the consumer to label what the band is about and sum them up in a few words.
In the music industry more then ever, differences between brand image is needed, as it created more variety and more personality to appeal to consumers likes, wants and needs. As Niomi Klein mentioned that branding came about at the time of mass production, brand image in music came at a time when music was being sold to consumers, decades ago.
-Teigan Kiss
*TO BE UPDATED*
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