The results we garned were of the following:
Overall, the results show us that our target audience would be young, in their late teens, and that we would aiming our product at around half the teenage population who prefer alternative music rather than mainstream music such as pop, and since most of our audience like watching music videos, we discovered what sort of music they liked so that we could better target what they want in a music video, such as around 2/3 like both a story and a performance within the music video, and also that that different people like different elements within a music video such as special effects etc, the main one being that the artist themselves are within the music video, which could also be the reason why the majority of the audience watch music videos. We also discovered that our audience prefer both studio-based and outdoor locations, reflecting their want of differenr scenery and locations. Finally, the main platform that our audience prefer to watch music videos on are video streaming sites such as YouTube, with TV coming in second, and then finally social networking sites and other platforms such as the artist's own websites.
[Zaynab]
No comments:
Post a Comment