Our artist's brand image

After some planning, we came up with a name for our artist; Jessica vs the world. Jess is a singular artist with no band, and the genre of her music is indie rock.

The words best used to describe our artist would be quirky, fun, and young.

Jess's brand image is similar to particular artists images such as Bat For Lashes, who is known for being quirky and strange, etc.

We are pushing the brand image of our artist by using a comic theme for this song/album that establishes Jess as quirky due to the use of the comic book superhero inspired theme, also the video is fun and comical to watch, which puts across the image of Jess as being young and having fun also.

-Zaynab, Ross, Aaron and Teigan