This video, Pretender by the Foo Fighters is a conventional video in the 'Rock' genre. We know this as the editing is fast paced to match the rhythm/beat of the music. It is done in a studio where videos are often shot because on location shots cost much more, are more inconvenient, and in studios you have more freedom in what can be done as many things can be recreated in one, as shown in the video above with the water hoses and red light filter while filming.
There are many close up shots of the singer, Dave Grohl, which is a common feature in music videos as the lead singer is the center of attention. The other band members also are in shots but not as nearly as often and are pretty much used as time fillers and in for the inclusion.
Their appearance matches their established brand image which involves the use of black, white with hints of red, casual clothes (jeans and a shirt) and beards and long hair and also their instruments.
'What if I say I'm not like the others?
What if I say I'm not just another one of your plays , you're the pretender.
What if I say I'll never surrender. '
The video for song are parallel to the lyrics as it is about non conformity and going against people , as shown by the image of riot police, the 'pretenders', charging towards the band which are the 'enemy'
It is fully performance based with no story told, but their is a use of extras in the 'charge' scene (pictured). There are also challenging towards the convention parts in the video as their is use of canted angles during long distance shots and uses of craned cameras with panning shots (pictured below).
-Teigan Kiss
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