The screenshot shows all the interests that the Indie Scenesters have. The media consumption chart shows that the tribes have almost the same interest in all media products. They also like to have a clash of interest with both fashion accessories and the media products they like to check out.
The Indie Scenesters were previously the Trendies and Ravers Group. They would want to be part of the crowd and were willing to invest in the clothes, music and image of the genre. Indie Scensters enjoy the fashionable status of guitar music, but like to mix it with more electronic sounds. They also like to follow different fashion trends which change very quickly. Scenesters also don't mind their bands achieving chart success, but prefer to create the fashion rather than follow it. With regard to gender, scenesters enjoy role reversal with both boys and girls dressing in tight fitting clothes and often sporting make-up and accessories.
The Indie Scenesters also have an interest in attending festivals, they prefer being with other scenesters in small, sweaty and buzzing clubs. The Scenesters are more bothered about their iPods and drinking than being on their phone or showing off the latest gear. They also prefer being on online communities where they can have and post their opinions.
Aaron Phelan
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