The video our half of the group chose for the Unconventional aspects is OK GO's 'WTF?'.
This video follows conventional and unconventional aspects. In the conventional sense, it is all shot in a studio which makes the overall production cost less. Another conventional factor of the video is that it the lyrics are parallel the images we see;
'I've been trying to get my head around
What the fuck is happening?
I've been trying to make some sense out of
Whatcha do with my head?'
The lyrics pretty much reflect what the viewer would be thinking, as the effects used in the video are not what people are used to as of the amount of things going on.
However, the video is mainly unconventional as for starters, its shot in one take, which isn't often used in conventional videos, as it doesn't allow much freedom and it takes a lot of practice and choreography, as you would need to know it perfectly to avoid having to have another take.
OK Go's music is is considered indie rock for their simple instrumentation, quiet vocals and focus on lyrical sentiment. Common to this genre are performance-based videos, but OK Go are renowned for their quirky, decidedly unorthodox videos. 'WTF?' is a prime example of this.
The main effect used in the video is the green screen and the effect used is called 'Echo effect' found in after effects. Its a simple filter used with chroma key and in the video, the use of low cost props (e.g. coloured rulers, confetti, clothes, umbrellas, beach balls, baseball bat, coloured cloth) to create a psychedelic, trippy music video that really does make the viewer ask the question of the song, 'WTF?'.
- Teigan Kiss
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